Give more than expected. Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition. Consider the following:
* What can you give customers that they cannot get elsewhere?
* What can you do to follow-up and thank people even when they don't buy?
* What can you give customers that is totally unexpected?
- Susan A. Friedman, "The Tradeshow Coach" for About.com
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