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ProTip of the Week 7/14/10

Give more than expected. Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition. Consider the following:

    * What can you give customers that they cannot get elsewhere?
    * What can you do to follow-up and thank people even when they don't buy?
    * What can you give customers that is totally unexpected?

- Susan A. Friedman, "The Tradeshow Coach" for About.com


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