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ProTip of the Week 2/2/11

The truth is that most people just see their jobs as functions they do.  They don't see the reason why they do them.  When people can look past their jobs and see that their purpose is either to satisfy customers or to support those who directly touch customers, a transformation occurs.  They feel a greater sense of meaning, fulfillment, and value.

- Ron Willingham, Integrity Service, p31

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